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We’ve been obsessed with the classic Burberry trench for as long as we’ve loved fashion (read: our whole lives), so we were excited to check out the label’s new makeup collection, which Chief Creative Officer Christopher Bailey says “reflects the natural style and relaxed attitude of the iconic trenchcoat.” The beauty line, which is available on burberry.com and nordstrom.com, is inspired by the concept of “effortless elegance,” and features colors that heighten one’s natural glow while maintaining a subtle, neutral palette; 11 different products are available in a range of wearable shades. We particularly love the modern packaging, which features a muted version of the famous Burberry check—it brings a touch of cool Britannia to our makeup bag.