Courtesy of Neiman Marcus

The Italian label Prada has long prided itself on its signature mix of art and commerce. (The perpetually-closed Prada “boutique” erected by artists in rural Marfa, Texas is a classic example.) So it’s no surprise that the brand’s first e-store—which launches on Thursday at prada.com, will peddle leather goods (like this bag from their Fall 2010 collection) and eyewear alongside short films and animations. We can’t wait to check it out.