Kate Hudson has just been named the global brand ambassador for Almay. As the beauty company’s newest face, the actress will appear in print, TV and Internet ad campaigns as well as represent Almay’s philanthropic efforts, starting tonight with the Almay Rainforest Concert at N.Y.C’s Carnegie Hall. “Almay is known for its fresh, effortless approach to beauty. I’m honored to be partnering with a brand that believes cosmetics should bring out the natural beauty inside every woman,” Hudson said in a statement. “At the end of the day we all want to have fun and feel beautiful.” With her sunny personality and infectious smile, we have no doubt Hudson will succeed in inspiring women to do just that.