Penelope Cruz, Taylor Swift and Diane Kruger are the latest famous faces to front major beauty campaigns. Cruz joins Julia Roberts at Lancome, where she’ll star in their upcoming Tresor perfume ads. The Spanish actress has already been spotted shooting the campaign in Paris with Mario Testino. Swift will join CoverGirls like Drew Barrymore, Rihanna and Queen Latifah and will appear in print and TV ads and unveil a new luxury line in January 2011. Kruger takes her red carpet relationship with Calvin Klein to the next level as the face of the brand’s latest scent, Calvin Klein Beauty. The German actress’s ads will debut this fall when the new fragrance hits counters.