H&M Debuts Fashion Against AIDS Festival CollectionApr 21, 2010 @ 12:44 pm
The following is a guest post from one of our favorite blogs, fabsugar.com.
We’re privy to H&M’s yearly Fashion Against AIDS campaign. But this year, not only did H&M send us, BuzzSugar, and three lucky readers to the Coachella Music Festival, but H&M they also debuted a dedicated hippie chic collection to the cause on Tuesday. H&M’s first festival collection will donate 25 percent of sales to youth HIV/AIDS awareness projects. The collection encompasses the entire festival experience—from clothes and accessories to tents and sleeping bags, raising funds to promote the message of safe sex. Ann-Sofie Johansson, H&M’s head of design, describes, “For me, festivals are unique and inspirational places, as they unite both music and fashion. To hear your favorite bands, to see and meet creative people gathered together from all over the world and sporting different looks is really inspiring to me. And it’s very important to make people aware of HIV and AIDS. We want to contribute in the fight against the disease by donating a portion of the sales from this collection.” Did I mention Lou Dillon and Lizzy Jagger model the fest gear?
MORE FROM FABSUGAR.COM
• Check out Sienna Miller’s latest bohemian chic look
• 15 spring bags you need now