042110-fabsugar-lead-300.jpgCourtesy of H&M
Apr 21, 2010 @ 12:44 pm

The following is a guest post from one of our favorite blogs, fabsugar.com.

We’re privy to H&M’s yearly Fashion Against AIDS campaign. But this year, not only did H&M send us, BuzzSugar, and three lucky readers to the Coachella Music Festival, but H&M they also debuted a dedicated hippie chic collection to the cause on Tuesday. H&M’s first festival collection will donate 25 percent of sales to youth HIV/AIDS awareness projects. The collection encompasses the entire festival experience—from clothes and accessories to tents and sleeping bags, raising funds to promote the message of safe sex. Ann-Sofie Johansson, H&M’s head of design, describes, “For me, festivals are unique and inspirational places, as they unite both music and fashion. To hear your favorite bands, to see and meet creative people gathered together from all over the world and sporting different looks is really inspiring to me. And it’s very important to make people aware of HIV and AIDS. We want to contribute in the fight against the disease by donating a portion of the sales from this collection.” Did I mention Lou Dillon and Lizzy Jagger model the fest gear?

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I thank you for keeping awareness alive about AIDS , my brother passed away in 1996 at the age of twenty nine when their were not much on the market in medications and so much improvement in all advancements , their was so much shame and the statements towards it being an gay man’s condition caused mostly by sexual contact, back then know one could imagine what it was like unless they have had been through it, no words can even discribe the pain of watching your baby brother go through such horror, and shame of not being able to even share with people becouse of the treatment and uneducatedness in their minds of it they were scared ,He was lucky to have a loving family but so many others that did not suffered in silence ,thank god today we have moved forward in so many awsome ways it does my heart good, we must not forget these souls who need our voices ,so thank you, MARSHA

-marsha on April 21st, 2010

Thank you so much for writing about the 3th Fashion against AIDS collection, a concept brought to H&M by our NGO Designers against AIDS. As HIV infections are rising again everywhere in the industrialized world, we figured this would be a very efficient way to reach millions of young people- and as this collection will be sold in 32 countries, including the US, Canada, Europe, China, Russia and Japan, we hope that some people will start to think about safe sex again- on pop festivals and elsewhere! People who want to read more about our work and projects can do so on our website at designersagainstaids.com Thank you for your support!

-ninette on April 22nd, 2010

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