Mario Sorrenti

Jennifer Aniston’s debut fragrance, Lolavie, which she describes as “a nonperfume perfume” is as sexy and casual as the actress herself. Inspired by the beach and spring flowers, the scent (whose name loosely translates to “laughing at life”) aims to capture Aniston’s enviable and effortless style. “I want people to go, ‘What is that? You smell great!’ But most of all I wanted it to smell natural,” she told WWD. “The first perfumes I ever wore were Miss Dior and Anais Anais. Those were very strong scents. Now I am not a big perfume-y fragrance fan.” What prompted the actress to join the huge celebrity fragrance market? “It was an opportunity to go behind the scenes…I felt like a little chemist,” she said. Lolavie hits UK department stores in June; no word yet on its stateside debut.