031910-beyonce-heat-300.jpgGraylock/ABACAUSA

Beyonce’s Perfume: A Best-Smeller

Mar 19, 2010 @ 3:02 pm

Beyonce’s new scent, Heat, has already reached $3 million in sales! Not bad for her first foray into the perfume biz. The fragrance is already the number one brand at Macy’s, where it launched exclusively last month. In fact, during the hour the singer signed autographs at Macy’s Herald Square in N.Y.C., 72,000 bottles were sold, reports WWD. Get your bottle of the magnolia, neroli, red vanilla and almond macaroon scent now.

EXTRA! Spring starts tomorrow (finally!)—get your list of must-haves ready now, before you hit the stores!

— Melissa

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Posted in: Beauty, Beyonce Knowles, Fragrance.

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I absolutely love her dress; who’s it by??

-J on March 22nd, 2010

i remember a few years ago she said she doesn´t use perfume for herself… Now she sells one???

-ahot on March 23rd, 2010

My Boyfriend bought me “Heat” for V-Day and i Absolutely LoOve It!

-Ms.Shannon on March 23rd, 2010

I never heard Beyonce say she didn’t wear perfume. I think I just read that she was allergic to it, but it doesn’t mean that was a true fact. If it was true, maybe it was something in a particular one. That’s a huge number for 1 month, and I was watching The Insider and it says her sales since launching have been $50 million dollars, making Heat the #1 celebrity perfume.

-Iris on December 1st, 2010

I always thought Umbre Rose was my most liked perfume but Beyonce Heat smells very sexy on my wife. It’s my new all time favourite.

-Tahir Khawaja on November 12th, 2011

i think its time for a new bottle of perfume if beyonce heat sales like that. you should come out with shasha fierce the diva edition. make more money. holla at ya boy

-arthur norris on January 9th, 2013

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