Julianne Moore & Kiehl’s Team UpMar 17, 2010 @ 1:30 pm
Eco-friendly beauty brand Kiehl’s is celebrating Earth Day by collaborating with Julianne Moore and three other socially conscious celebrities on limited-edition labels for their Açaí Damage-Protecting Toning Mist. “It was a no-brainer because I’ve been shopping at Kiehl’s for years,” said Moore. “I believe in the company and I hope my involvement will encourage my peers to generate awareness for socially responsible causes and to find new and innovative ways to be more kind to the planet.” The participants, including artist Jeff Koons, musician Pharrell Williams and model/surfer Malia Jones, had the chance to depict their vision of social responsibility on their label and the results are stunning! Bottles are now for sale at kiehls.com and will be available at Kiehl’s stores in April, with 100% of the profits donated to the Rainforest Alliance.