Madonna and D&G Launch Eyewear LineMar 15, 2010 @ 1:45 pm
Madonna is teaming up with Dolce & Gabbana to co-design six eyewear styles under the logo MDG. The collection, which includes black and multi-colored plastic styles as well as gold and silver metal frames, will retail from $248 to $289 when it hits D&G stores in May. The ad campaign, shot by Steven Klein, features multiple stills of Madonna seductively posing behind dark shades. “She’s the way people see her—a real star, admired, desired and spied,” Stefano Gabbana told WWD. While this is the first co-branded project for Dolce & Gabbana, it’s not their first time working with Madonna. Along with designing some of her tour costumes over the years, the duo also tapped the pop icon to star in their Spring 2010 ad campaign. MDG is also one of many fashion projects Madge has lined up. Last week she announced her partnership with Iconix Brand Group where she’ll develop a junior’s clothing line exclusively for Macy’s.