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The key to Gisele Bundchen‘s naturally fresh look can now be found in a jar! Today, the Brazilian beauty and U.N. ambassador launched Sejaa, a skincare line that upholds her commitment to preserving the environment. The line’s three products—a day cream, night cream and mud mask—are not only made with all-natural, whole plant ingredients but also manufactured using renewable energy and packaged in recycled materials. According to the brand’s Web site, the name Sejaa comes from the Portuguese word seja, which means “to be.” “The sound of it is like when you come relaxed from yoga and say ‘ahhh,'” Bundchen said in a video on the site. “I want it to be a feel-good thing… Everything is done in a thoughtful way. Why get something that’s so complicated?”