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Avatar star Zoe Saldana has been named the “Face of the Future” by Italian luxury brand Max Mara. The annual honor, whose past recipients include Ginnifer Goodwin and Emily Blunt, will be awarded to Saldana on June 1st at the Women in Film’s 2010 Crystal + Lucy Awards in Los Angeles. Until then, expect to see the actress sitting front row at Saturday’s Max Mara Fall 2010 runway show during Milan Fashion Week.

Mia Wasikowska may be a newcomer, but she certainly dressed the part of leading lady at the world premiere of Alice in Wonderland in London. The actress, who plays the titular role in the Tim Burton flick, walked the red carpet in a stunning couture gown by Valentino and changed into an edgy metallic jumper from RM by Roland Mouret (left) for the after-party at the Sanderson Hotel. Wasikowska also debuted a new cropped ‘do explaining simply, “I cut it off for a Gus Van Sant film I finished shooting a couple of months ago.” According to one of her Alice co-stars, we’re going to be seeing a lot more of her. “She’s a sweet, wonderful girl,” Anne Hathaway told reporters when asked about Wasikowska’s star quality. “I think her life is about to change dramatically!”

Sarah Jessica Parker lit up the East Room of the White House yesterday wearing a stunning red dress by Victoria Beckham. The Sex and the City actress was recognized by President Obama during the National Medal of Arts and National Humanities medal ceremony, which also honored Clint Eastwood and Bob Dylan. Parker’s dress from Beckham’s Spring 2010 collection was the perfect choice to meet First Lady Michelle Obama, who also looked stunning in one of her favorite go-to dresses—a violet polka dot dress by Jason Wu. This isn’t the first time one of Victoria Beckham’s designs have hit Washington—Jennifer Lopez wore a Beckham creation during her visit last September.