Joan Collins Stars in Alexis Bittar AdsCourtesy of Alexis Bittar

What’s more fabulous than an Alexis Bittar lucite bangle? Alexis Bittar’s Spring 2010 ads starring the legendary Joan Collins! Along with sharing a name (Collins’s Dynasty character was Alexis Carrington), the designer and TV legend were mutual admirers. “Alexis Bittar is by far my favorite costume jewelry designer… His whimsical designs suit my personality effortlessly. I always feel glamorous and sexy whenever I adorn myself in his creations,” Collins said. After hearing these praises, a friend suggested Bittar reach out to the star. “Alexis for Alexis Bittar! And that’s how it happened. When I think opulence I think Joan Collins and Dynasty,” Bittar wrote on his blog. The posters featuring Collins in Bittar’s ’80s-inspired spring collection will debut on billboards during New York Fashion Week.