Gucci Ads Feature Sixties IconsCourtesy of Gucci

Gucci went back in time for its new watch campaign, pulling chic black-and-white photos of ’60s model Veruschka and the late actor Peter Sellers from the archives and superimposing images of its new timepieces on top. The ads easily grabbed our attention thanks to Veruschka’s iconic style. “The images featured in this campaign are some of my favorites from the Gucci archive,” creative director Frida Giannini told WWD. “They perfectly illustrate not only the glamour of Gucci’s past and the many style icons who were naturally drawn to the house, but also show how this heritage can be relevant today.”