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After two mega-watt ad campaigns starring Madonna, Louis Vuitton has gone back to the basics—models! Their newly revealed Spring/Summer 2010 ad campaign features supermodel Lara Stone resting on a bed of ferns amid white doves. “After two seasons with such a huge star, Artistic Director Marc Jacobs decided to take a breather and work with a model—and not just any model. She clearly has a Brigitte Bardot look,” Vuitton’s Communication Director, Antoine Arnault, told WWD.

— Joyann King