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Michael Kors is doing more than just stocking department store shelves with his latest fragrance. The designer (and Project Runway judge) has just launched VeryHollwood.com, a web site that includes musings on the creation of the scent, top picks for scene-stealing accessories from the Kors collection, and a free download of Lady Gaga’s “The Fame” for the first 10,000 visitors. Don’t forget to sign up for your chance to win a trip to L.A., a shopping excursion on Rodeo Drive and tickets to an ultra-exclusive awards show viewing party.