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This morning shoppers lined up outside of Kenneth Cole’s Rockefeller Center store in hopes of snagging a pair of the brand’s new Silver Edition shoes, and InStyle was on hand to help. The launch includes five styles, all featuring a signature silver heel and the brand’s new 9-2-5 technology that boasts a layers of cork and Poron foam to support shock and an impact-resistant heel lift for guaranteed comfort. Need more of a reason to invest? Just refer to the brand’s slogan—”Warning Women: No one will ever satisfy you like this again (below the ankles)”— and be convinced.